What is Google Search Console: How to Use for Better Ranking in 2025

Google Search Console is a powerful free tool that helps boost your website’s visibility on Google. It allows you to track performance, fix indexing issues, and optimize your site for better rankings. With Google’s algorithms constantly changing in 2025, knowing how to use GSC and using it correctly can give you a huge advantage in SEO.

Here, we’ll tell you everything from setting up GSC to using its features to improve your search rankings and increase your website traffic.

What is Google Search Console?

Google Search Console was formerly known as Google Webmaster Tools. It is a free tool provided by Google that helps website owners, SEO professionals, and website developers track website performance in search results.

It allows users to:

Monitor website traffic and performance
Identify and fix indexing issues
Optimize website for better rankings
Improve website speed and mobile usability
Track backlinks and keyword rankings

Whether you are a beginner or an SEO expert, GSC is a must-have tool to improve your site’s Google rankings.

How to Set Up Google Search Console?

To start using Google Search Console, follow these step-by-step guides:

Step 1: Sign in to Google Search Console

Go to Google Search Console
Then sign in using your Google account

Step 2: Add Your Website

Click “Add property”
Enter your website URL and make sure it is the correct format: HTTP/HTTPS

Step 3: Verify Website Ownership

Google provides a lot of ways to verify your website, which are as follows:

HTML File Upload: Upload a verification file to your website
HTML Tag: Add meta tag to your website’s homepage.
Google Analytics: Verify through your Google Analytics account
Google Tag Manager: Use Tag Manager to verify
Domain Name Provider: Verify through your domain provider like GoDaddy, Namecheap etc.

Choose any of these methods which suits you, complete the verification and proceed.

How to Use Google Search Console for Better Rankings in 2025?

Once your website is verified, use these powerful GSC features to improve your rankings in 2025, as given below:

1. Monitor Website Performance

Go to Performance → Search Results to track:

Total Clicks: You can see how many times users clicked on your website in Google Search.
Impressions: Impressions tell you how many times your site appears in search results.
Average CTR (click-through rate): This tells you the percentage of users who clicked on your site.
Average Position: You can see your ranking position in search results.

Tip: First, identify low-CTR pages and then optimize their titles and meta descriptions to increase clicks.

2. Submit Your Sitemap for Better Indexing

Sitemaps help Google find and index your web pages faster.

Go to “Sitemaps” in GSC
Then enter your sitemap URL, example: https://yourwebsite.com/sitemap.xml
Now click “Submit”

Tip: Update your sitemap regularly so you can index new pages faster.

3. Fix Indexing Issues and Improve Crawling

In the “Pages” (used to be called the Coverage report), you will find the pages that Google failed to index.

Common indexing issues include:

404 Errors– which means page not found
Duplicate Content– which means the same page is causing ranking issues
Blocked by Robots.txt– the page is blocked from indexing
Server Errors– server errors include website issues that prevent Google from accessing the page.

You must click on the error and follow Google’s recommendations to fix it.
After making changes, use the “Request indexing” option.

Tip: To check if Google has indexed a page correctly, use the URL inspection tool.

4. Improve Mobile Usability

With Google’s mobile-first indexing, mobile usability is very important.

Go to Mobile Usability in GSC
Then fix errors like text too small, clickable elements too close, and content wider than the screen.

Tip: Use Google’s Mobile-Friendly Test Tool to test your mobile optimization.

5. Optimize Core Web Vitals for Better UX and Rankings

Google prioritizes better user experience (UX) and focuses on the following to optimize or measure core web vitals for search engine rankings:

Largest Contentful Paint (LCP) – Page Load Speed
First Input Delay (FID) – Interactivity Delay
Cumulative Layout Shift (CLS) – Visual Stability

Find issues under “Core Web Vitals” in GSC
Then focus on optimizing images, reducing server response time, and using fast-loading themes.

Tip: Use tools like PageSpeed Insights and GTmetrix to improve site speed.

6. Track and Improve Keyword Rankings

Go to Performance → Search Results and check:

Which keywords drive the most traffic to the site?
Which pages rank higher or lower?
Which keywords need optimization?

Tip: Identify keywords ranking on page 2 (positions 10-20) and then optimize the content to move them to page 1.

7. Analyze and Improve Backlinks

Backlinks help improve your site authority and ranking.

Go to the “Links” section in GSC
Now check “Top Linking Sites” to see who links to your site.
Check “Internal Links” to improve internal linking strategy

Tip: If you find spammy backlinks, remove spammy backlinks by using Google’s disavow tool to remove them.

8. Use URL Removal Tool for Outdated Content

If you need to remove old or duplicate content, use the Removal Tool in GSC to remove duplicate content.

Go to Removal
Click “New Request”
Enter the URL you want to remove

Tip: Removing old content from the site improves the quality and SEO ranking of the site.

Latest Google Search Console Updates for 2025

Google keeps updating GSC with new features. Let’s know the latest Google Search Console in 2025:

AI-Powered SEO Insights– Automated suggestions for optimization
Improved Core Web Vitals Metrics– More detailed reports on speed and UX
Improved Spam Detection– Alerts for low-quality backlinks and spam pages
Voice Search Optimization Data– Insights on voice search performance

Ultimate SEO Tips to Rank Higher in 2025

Monitor GSC Reports Regularly – Stay up to date with search trends
Fix Errors Quickly – Fix crawling, indexing and mobile issues quickly
Optimize for Core Web Vitals – Ensure faster loading and better UX by optimizing core web vitals
Use Schema Markup – Quickly improve search presence with rich snippets
Target Low-Competition Keywords – Rank faster with high-intent keywords
Update Old Content – Keep blogs, pages and links fresh and updated regularly

Conclusion

Google Search Console is a very powerful SEO tool that can improve your website rankings in 2025. From tracking performance, fixing errors and optimizing your website’s user experience, GSC helps you stay at the top of Google’s search results. To do this, make sure you’ve set it up, monitored the data, and taken action to enhance your website’s SEO strategy.

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